Cure Ventures

Our Process

• Discovery - we immersed ourselves in the life science venture capital scene by analyzing competing firms and interviewing Cure’s team members and entrepreneurs.‍

• Brand Messaging - leveraging insights from discovery, we developed a messaging framework that defines Cure’s verbal identity: who they are and what they stand for.‍

• Brand Design - building on the momentum from messaging, we produced three creative concepts to demonstrate potential directions for visual identity and ultimately produce an aesthetic that embodied Cure’s brand.‍

• Website Refresh - we strategized the website’s content and wrote copy to bring the brand’s ideals to life in an engaging digital medium. Our work included bespoke design treatments, animated effects, and new imagery.‍

• Photography and Videography - to establish a personal connection and show the people-first approach of Cure Ventures, we orchestrated on-site photo and video shoots and produced polished materials for use on the website and in the media.

Conclusion

Announcing the raise of their inaugural fund was a pivotal moment for Cure Ventures and they needed to make an impact. Through our branding and content work, we helped the Cure team introduce themselves to the world in a unique and ownable way.